Marketing Courses in Ireland

Best Universities for MSc in Marketing in Ireland	MSc in Marketing courses in Ireland	Duration	Tuition Fees
Trinity College Dublin (TCD)	MSc in Marketing	12 Months	€20,100
University College Dublin (UCD)	MSc in Marketing Practice	11 Months	€20,500
University College Dublin (UCD)	MSc in Marketing & Retail Innovation	12 Months	€20,500
University College Dublin (UCD)	MSc in Marketing	12 Months	€20,500
University College Dublin (UCD)	MSc in International Marketing Practice	18 Months	€14,700
National University of Ireland Galway (NUIG)	MSc in Marketing Management	12 Months	€17,640
National University of Ireland Galway (NUIG)	MSc in International Marketing and Entrepreneurship	12 Months	€17,640
University College Cork (UCC)	MSc in Management & Marketing	12 Months	€18,500
University College Cork (UCC)	MSc in Strategic Marketing & Practice	12 Months	€18,500
University of Limerick (UL)	MSc in Marketing, Consumption and Society	12 Months	€16,400
University of Limerick (UL)	Masters in Management and Marketing	24 Months	€32,800
Maynooth University	MSc in Strategic Marketing	12 Months	€15,000
Technological University Dublin (TUD)	MSc in Advertising (Creative Stream)	12 Months	€13,500
Technological University Dublin (TUD)	MSc in Marketing	12 Months	€13,500
Technological University Dublin (TUD)	MSc in Advertising (Executive Stream)	12 Months	€13,500
Technological University of the Shannon: Midlands Midwest (TUS) (LIT)	MBus in Strategic Management and Marketing	12 Months	€14,500
Atlantic Technological University (LYIT)	MSc in Marketing Practice	12 Months	€12,000
Dundalk Institute of Technology (DkIT)	MBS in Entrepreneurship and Marketing	12 Months	€12,000
South East Technological University (SETU) (WIT)	Master of Business in Marketing Stream	12 Months	€11,500
National College of Ireland (NCI)	MSc in Marketing	12 Months	€15,000
Dublin Business School (DBS)	MBA in Marketing	12 Months	€12,750
Dublin Business School (DBS)	MSc in Marketing	12 Months	€12,750

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Marketing

Marketing in Ireland is a degree that lets you study and learn about the different aspects of business marketing that can further help you excel in your career as a marketing expert. Call us to apply!

Suppose you are looking to broaden your horizons and transform yourself from a marketing expert to a highly knowledgeable leader in the marketing field. In that case, Masters (MSc) in marketing courses in Ireland is for you. Marketing programs in Ireland will be your scope to understand the bigger picture of marketing instead of just being a part of the same. They will help you develop the knowledge and skills needed to attract consumers proactively. Ireland Masters (MSc) in marketing is a full-time course of 2 years. The program structure includes marketing courses in Dublin and other cities of Ireland and marketing postgraduate courses in Ireland with varied specializations. The courses are as follows:

• Marketing research
• Marketing management and theory in the digital age
• B2C and B2B sales
• Marketing information systems
• Consumption theory
• Consumer behavior

There are different specializations within Masters in marketing in Ireland that will help you learn about the different fields of marketing expertise that can further offer you useful support in your future successes. You are able to grasp the knowledge to deal with different professional issues starting from social media marketing to public relations. The learning objective of Masters in marketing in Ireland is a conceptual understanding of marketing with the potential to assimilate the use of concrete skills in an original business context.

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The course's overall reputation and content make it a specifically attractive option for professionals and students looking to kick-start their marketing careers or take a step ahead. You can always apply for a marketing course in Ireland, considering that the course at Ireland universities is delivered by senior industry experts and experienced academicians who offer managerial and conceptual perspectives considered vital for a successful career in marketing. This study program also delivers a participant-centered and international learning environment that helps the students build strong networks with business leaders, alumni, and fellow classmates.

Masters in marketing in Ireland is an intensive program specifically designed to equip students with all the relevant skills needed for a successful marketing career. With the amalgamation of contemporary and traditional thinking, Irish universities ensure that the students clearly understand the basic building blocks of marketing in the 21st century and the different modern technologies connecting businesses and their customers these days. The study program is 90 credits, with the taught component featuring a total of 60 credits.

Students also need to complete research projects accounting for further 30 credits in order to be eligible for the degree. The research projects or dissertations offer you the scope to review literature critically in any part of the taught syllabus. The full-time students of the course must study 8 taught component modules, while the part-time students must complete the course in 4 taught semesters. And during each semester, the students need to attend lectures every week, along with weekend workshops. Coming to Masters in marketing intakes in Ireland, there are two. The Autumn intake starts in September and ends in December. And the Spring intake starts in January and ends in May. Dissertations remain due in the month of August. MSc in marketing program is delivered using a blend of

• Interactive workshops
• Lectures
• Guest speakers
• Case studies
• Class discussions
• Industry presentations
• Research seminars
• Company visits

The first phase of the program is where the students study core subjects in marketing, while the second phase offers students the scope to work with industry partners and use their knowledge to solve real-world business issues. The research you choose will be undertaken with either one of the industry partners who need the completion of consultancy or research project, secured work placement organization, or research assignment offered by your academic expert.

Core modules of the Masters of marketing in Ireland study program include:

• Consumer analytics and insights
• Corporate marketing plan
• Pricing strategy
• Brand management
• Consumer behavior
• Launching new products
• Pricing strategy
• Marketing assignment
• Sustainable marketing practices
• Services marketing management
• Web marketing metrics and management
• Integrated marketing communications
• Research methodologies
• Applied strategic branding
• Design thinking, commercialization and innovation
• International marketing
• Digital marketing plan
• Market research
• Contemporary consumer
• Marketing metrics and accountability
• Entrepreneurship, creativity and innovation
• Management of technology and innovation
• Marketing Insights
• Customer relationship management
• Selling to modern customers
• Postmodern marketing
• The social conscience of consumers
• Strategic project management

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Subjects within the Masters in the marketing study program in Ireland will be assessed through oral presentations, real-life company case analysis, group assignments, and poster presentations. Students will also need to sit for an end-of-the-year examination, a research thesis, an assessment, or a work placement report. Note that there are Irish universities that also offer free Marketing courses in Ireland for individuals who cannot take up paid courses.

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